Resume

Aleksei Lazunin

Product Manager Professional

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Professional Summary

I am a Senior Product Manager with extensive experience in cloud technology products, leading cross-functional teams to drive business growth through effective product development, marketing, and customer support.

I have successfully managed projects like launching cloud storage solutions, control panel redesigns, and post-acquisition integrations, improving user experience, revenue, and customer satisfaction.

As a Marketing Team Leader at Timeweb, I developed strategies that reduced churn rates and doubled revenue growth. My efforts in email marketing, social media marketing, and department collaboration significantly boosted customer acquisition.

I excel in organizing efficient workflows and adapting to various business environments, with experience in both B2C and B2B markets. I focus on continuous improvement and delivering practical results, handling industry challenges while prioritizing client management and team development. My diverse skills ensure successful project execution and improved efficiency.

Professional Experience

Senior Product Manager (Cloud Solutions)

Dataline, Moscow, Russia — May 2018 - March 2024

  • Overall Product Management: Successfully managed and grew a cloud technology product, leading a cross-functional team of developers, support specialists, and marketers.
  • Major Features and Products: Led control panel redesign, cloud storage solution development, and product integration post-acquisition.
  • Cross-departmental Collaboration: Worked closely with legal, information security, and network engineering to gather requirements and feedback.
  • Revamped Marketing Strategy: Shifted from traditional online marketing to targeted content creation and influencer collaboration.
  • Expanded and Managed Team: Grew the team from 4 to 11 members, enhancing support and development capabilities.
  • Improved Performance Metrics: Reduced customer issue resolution time and increased monthly revenue significantly.
  • Training and Development: Trained the product team of the parent company on customer-centric approaches.

Marketing Team Leader (Hosting and Cloud Provider)

Timeweb, Saint Petersburg — May 2016 - May 2018

  • Team Leadership and Development: Led a team of four specialists, growing the team from two initial roles.
  • Marketing Strategies: Adjusted domain pricing strategies, focused on contextual advertising, and established targeted email campaigns.
  • Campaigns: Implemented thematic advertising and churn reduction strategies.
  • Social Media Marketing: Grew the company's social media group significantly, using it as a customer support channel.
  • Innovative Approaches: Emphasized proactive and results-oriented strategies with clear goals.
  • Collaboration: Acted as the main sales channel and worked closely with legal and customer support departments.
  • Key Achievements: Achieved revenue growth at twice the market rate and reduced churn rate significantly.

Education

  • MBA in Marketing and Sales — The Russian Presidential Academy of National Economy
  • Master of Science in Marketing — Peter the Great St.Petersburg Polytechnic University

Skills

  • Product Management: Cloud technology, cross-functional team leadership, product development, strategic planning.
  • Marketing: Email marketing, social media marketing, content creation, influencer collaboration.
  • Team Leadership: Team growth and management, training and development, workflow optimization.
  • Analytical Skills: Data analysis, performance metrics, customer behavior insights.
  • Project Management: Project planning and execution, cross-departmental collaboration, customer-centric approach.

Software and Programming Languages

  • Google Analytics, Figma, Jira/Atlassian, Aha!, MS Office, Yougile, Power BI
  • SQL, Java (Core + Spring), Python (Analytical libraries)

Certifications

  • Product Management by a Big Tech's PM (Udemy)
  • Core Java Using IntelliJ (Udemy)
  • The Ultimate Google Analytics Course (Udemy)
  • Data-Driven Product Management (Gopractice)
  • Advanced Product Management: Vision, Strategy, and Metrics (Udemy)

Languages

  • English – C1/Advanced
  • Russian - Native